We carefully select ingredients that are natural, safe and effective to help you look and feel your best from head to toe. Botanicals and plant-derived oils have been used around the world for centuries for their natural health and beauty benefits, with different regions specializing in specific natural ingredients that thrive best in that area.

Now, we’re bringing the best of these ingredients together under one skincare line—so you can get the benefits from the world’s most precious, skin-loving nutrients for all your needs, all in one place.

Our Hero Ingredients

Sea Buckthorn

Sea buckthorn (Hippophaes rhamnoides) is hailed as a “panacea” (i.e., a cure-all) in various parts of the world—and for good reason! It’s well known for its nutritional and medicinal properties and has been used in traditional medicine in Eastern Asia for hundreds of years.

Sea buckthorn’s popularity spread to the Western world in recent years due to its high nutritional value, earning it a reputation as a superfood. Due to its many beneficial properties for the skin, it’s sometimes also called the “beauty berry”.

Today, sea buckthorn can be found in a variety of health, beauty and skincare products.

OVERVIEW OF BENEFITS

Brightening
Moisturizing
Anti-aging
Improves skin tone + texture
Regulates sebum production
Promotes skin repair + regeneration
Encourages collagen production
Improves skin elasticity and firmness
Protects skin and hair against environmental stressors
Nourishes hair follicles + stimulates hair growth
Strengthens hair + reduces hair damage and breakage
Improves hair texture + reduces frizz
Increases shine, making hair look healthier
Nourishes + improves scalp health

NUTRIENT PROFILE

Vitamin C: Sea buckthorn contains one of the highest natural levels of vitamin C—up to 12 times more than oranges. Vitamin C is a potent antioxidant that brightens the complexion and protects the skin from free radical damage and environmental stressors.

Vitamin E: Both a vitamin and an antioxidant, vitamin E naturally moisturizes skin, fortifies the skin’s barrier function and helps to prevent the breakdown of collagen and elastin—essential components to maintaining healthy, youthful-looking skin. It has also been shown to promote wound healing, skin repair and cell regeneration.

Omega-3 and Omega-6 Fatty Acids: These essential fatty acids play a vital role in maintaining the skin’s lipid barrier, which helps to lock in moisture and protect the skin from harmful external substances like toxins, bacteria and pollution. They also help with promoting collagen production to help maintain the skin’s elasticity and firmness.

Omega-7 and Omega-9 Fatty Acids: These fatty acids are natural moisturizers that help to keep skin hydrated and supple. They also have anti-inflammatory properties that can help soothe skin from inflammation and skin conditions like eczema, psoriasis and acne.

Minerals: Rich in a variety of minerals including potassium, calcium, magnesium, iron and phosphorus, sea buckthorn helps to keep skin hydrated, promote skin renewal and improve skin tone and texture.

Carotenoids: Sea buckthorn contains carotenoids like beta-carotene, lycopene and zeaxanthin. These compounds provide protection to the skin from sunburn, skin aging, and inflammation. They also support the skin’s natural barrier function to lock in moisture and improve hydration.

Flavonoids: Flavonoids such as quercetin and kaempferol have antioxidant properties that fight free radicals and anti-inflammatory properties that help soothe the skin.

Honey

Honey has been used in skincare for thousands of years, as far back as ancient civilizations in Egypt and Greece. It involves a complex process where bees collect, transform and evaporate nectar from flowers. The resulting honey is nutrient-rich and offers many benefits to the body when consumed directly or applied topically.

To this day, honey is a popular ingredient worldwide and is used for culinary, medicinal and beauty purposes due to its versatility and impressive nutritional profile.

OVERVIEW OF BENEFITS

Exfoliating
Hydrating
Moisturizing
Purifying
Antibacterial
Antifungal
Anti-inflammatory
Reduces the appearance of scars and hyperpigmentation
Protects skin and hair from environmental aggressors
Hydrates + nourishes hair
Strengthens hair + prevents breakage
Exfoliates scalp + promotes healthy hair growth

NUTRIENT PROFILE

Enzymes: Natural enzymes found in honey aid in gently exfoliating the skin. It removes dead skin cells and promotes cell regeneration to reveal a brighter, smoother complexion.

Antioxidants: Honey contains antioxidants like flavonoids and phenolic acids, which help to protect the skin and hair from free radicals and environmental stressors.

Vitamins: Riboflavin (vitamin B2) and niacin (vitamin B3) strengthen skin barrier function, helping to retain moisture and keep skin hydrated. Riboflavin also promotes strong and healthy hair and nail growth. Vitamin B6 regulates oil production in the skin and helps to promote healthy skin and hair growth. Vitamin C protects the skin from damage caused by external substances like pollution and toxins.

Minerals: Minerals like zinc, calcium, iron, potassium and magnesium can be found in honey. Combined, they help regulate sebum production and moisture levels, maintain the skin’s natural pH balance, promote skin cell regeneration, improve skin elasticity, reduce inflammation and promote wound healing.

Amino Acids: Amino acids are the building blocks of proteins. Honey contains amino acids like proline, glycine, lysine, histidine and phenylalanine. They help to promote collagen production and skin elasticity, improve skin texture, reduce the appearance of wrinkles and fine lines and protect the skin from free radical damage. Lysine plays a vital role in maintaining hair health, as it helps to stimulate hair growth and prevent hair loss.

Flavonoids: These plant compounds contain antibacterial and anti-inflammatory properties, which help reduce inflammation and redness, fight bacteria and purify the skin.

Proteins: Honey contains proteins that strengthen hair and promote its healthy growth. They also aid in maintaining skin’s elasticity and firmness to reduce the appearance of fine lines, wrinkles and other signs of aging.

Glowing skin, courtesy of ingredients that care…

Aloe Vera

Aloe vera is a key ingredient in natural skincare, known for its powerful soothing and hydrating properties. Packed with vitamins, minerals, and antioxidants, aloe vera helps to calm irritated skin, reduce redness, and promote healing. Its natural moisturizing abilities make it perfect for dry and sensitive skin, offering deep hydration without clogging pores. Aloe vera also has anti-inflammatory benefits, making it an ideal choice for calming sunburns, minor cuts, and rashes. Incorporating aloe vera into your skincare routine ensures a refreshed, smooth, and healthy complexion.

Argan Oil

Argan oil is a luxurious, natural ingredient that’s a must-have for healthy, glowing skin. Rich in essential fatty acids, vitamin E, and antioxidants, argan oil deeply hydrates and nourishes the skin, promoting a soft, smooth complexion. Known for its anti-aging properties, it helps reduce the appearance of fine lines and wrinkles while improving skin elasticity. Argan oil is also perfect for soothing dry, sensitive skin and restoring balance, making it an essential ingredient in natural skincare for all skin types. Add argan oil to your skincare routine for a rejuvenated, radiant glow.

Arrowroot Powder

Arrowroot powder is a natural, effective ingredient commonly used in natural deodorants for its ability to absorb moisture and reduce odor. Known for its gentle, non-irritating properties, arrowroot powder helps keep skin dry and comfortable without clogging pores. It’s a natural alternative to synthetic ingredients, offering a soft, smooth texture that’s perfect for sensitive skin. By incorporating arrowroot powder into deodorant formulations, you get a safe, non-toxic solution that provides long-lasting freshness while soothing and protecting the skin. Experience the benefits of arrowroot powder for a natural, effective deodorant that cares for your skin.

Avocado oil is a rich, nourishing ingredient packed with vitamins A, D, and E, making it perfect for deeply moisturizing and rejuvenating the skin. Its high content of fatty acids helps to restore the skin’s natural barrier, promoting softness and elasticity. Avocado oil is also known for its anti-inflammatory properties, helping to soothe irritation and reduce redness. Lightweight yet deeply hydrating, it absorbs easily, leaving skin feeling smooth, plump, and radiant. Ideal for dry or mature skin, avocado oil helps to support a healthy, glowing complexion.

Avocado Oil

Beeswax

Beeswax is a natural, nourishing ingredient that works wonders for dry, chapped lips. Known for its ability to create a protective barrier, beeswax locks in moisture, keeping lips hydrated and soft throughout the day. Its anti-inflammatory properties help soothe irritation and reduce redness, making it ideal for sensitive skin. Beeswax also provides a smooth, non-greasy texture, perfect for creating lip balms that hydrate and protect without clogging pores. For soft, healthy lips, beeswax is a must-have ingredient in natural lip care products.

Cocoa Butter

Cocoa butter is a rich, natural ingredient that deeply nourishes and moisturizes the skin. Packed with antioxidants and essential fatty acids, it helps improve skin elasticity, leaving it soft, smooth, and hydrated. Known for its ability to reduce the appearance of scars and stretch marks, cocoa butter promotes a healthy, glowing complexion. Its emollient properties make it perfect for dry, rough, or sensitive skin, providing long-lasting moisture without feeling greasy. Incorporating cocoa butter into your skincare routine helps to restore and maintain soft, supple skin.

Coconut Oil

Coconut oil is a versatile, natural ingredient that deeply hydrates and nourishes the skin. Rich in healthy fats and antioxidants, it helps to lock in moisture, leaving the skin soft and smooth. Known for its antibacterial and anti-inflammatory properties, coconut oil helps soothe irritation and reduce redness, making it ideal for dry or sensitive skin. Its lightweight texture absorbs quickly, providing lasting hydration without feeling greasy. Whether used to hydrate, protect, or heal, coconut oil is a must-have ingredient for healthy, glowing skin.

Fruit Extracts

Fruit Extracts are packed with a wealth of vitamins, antioxidants, and natural enzymes that offer numerous benefits for the skin. Rich in vitamin C, fruit extracts like citrus, berries, and papaya help brighten the complexion, reduce the appearance of dark spots, and promote collagen production for firmer, youthful-looking skin. These natural extracts also contain essential nutrients such as vitamins A, E, and antioxidants that protect against free radical damage, improve skin texture, and promote overall skin health. Whether used for their exfoliating properties or their ability to hydrate and soothe, fruit extracts are a powerful, natural addition to any skincare routine. Perfect for achieving a radiant, glowing complexion, fruit extracts are essential in natural skincare formulations for brighter, healthier skin.

Grapeseed Oil

Grapeseed oil is a light, nourishing oil rich in essential fatty acids, antioxidants, and vitamin E, making it an excellent choice for natural skincare. Its high linoleic acid content helps to balance oil production, making it ideal for oily or acne-prone skin. Grapeseed oil also provides deep hydration without clogging pores, leaving skin feeling soft, smooth, and refreshed. Known for its anti-aging benefits, it helps to improve skin elasticity, reduce the appearance of fine lines, and protect against environmental damage. Its gentle, non-greasy texture makes it suitable for all skin types, offering a natural solution for a youthful, glowing complexion.

Green Tea

Green tea is a powerhouse ingredient in natural skincare, rich in antioxidants, particularly catechins, which help protect the skin from environmental damage and reduce the appearance of fine lines. Packed with anti-inflammatory and antimicrobial properties, green tea soothes irritation, reduces redness, and helps combat acne-causing bacteria. It also contains vitamin C, which brightens the skin and promotes a healthy, glowing complexion. Green tea’s natural ability to improve skin elasticity and fight free radicals makes it an essential ingredient in anti-aging skincare. Whether in moisturizers, serums, or masks, green tea offers refreshing, skin-rejuvenating benefits for a youthful, radiant look.

Jojoba Oil

Jojoba oil is a natural, skin-friendly oil known for its remarkable moisturizing and nourishing properties. Rich in vitamins E and B, as well as antioxidants, jojoba oil closely resembles the skin’s natural sebum, making it easily absorbed without clogging pores. This helps to hydrate, balance oil production, and maintain soft, smooth skin. Its anti-inflammatory properties soothe irritated or sensitive skin, making it an ideal choice for conditions like eczema or acne. Jojoba oil also promotes skin elasticity, reducing the appearance of fine lines and wrinkles. Perfect for all skin types, it’s a versatile, lightweight oil that supports healthy, radiant skin.

Kaolin

Kaolin is a gentle, natural clay that offers a variety of benefits for the skin. Known for its mild, non-drying properties, kaolin helps to absorb excess oil and impurities, making it ideal for oily and acne-prone skin. Rich in minerals, it soothes and nourishes the skin while promoting a smooth, balanced complexion. Kaolin also has calming effects, helping to reduce redness and inflammation, making it perfect for sensitive or irritated skin. Whether used in masks, cleansers, or scrubs, kaolin is a gentle yet effective ingredient for detoxifying and revitalizing the skin.

Morrocan Clay

Moroccan clay, also known as Rhassoul clay, is a mineral-rich clay celebrated for its deep-cleansing and detoxifying properties. Packed with essential minerals like silica, magnesium, and potassium, it helps to purify the skin, remove impurities, and absorb excess oil without stripping the skin’s natural moisture. Moroccan clay also promotes skin elasticity, leaving the skin smoother and more toned. Its gentle exfoliating properties help to remove dead skin cells, revealing a fresh, glowing complexion. Ideal for all skin types, Moroccan clay is especially beneficial for oily and acne-prone skin, making it a must-have ingredient in natural skincare for a healthy, clear complexion.

Panax Ginseng

Panax ginseng is a powerful, natural ingredient known for its revitalizing and anti-aging properties. Rich in ginsenosides, it helps stimulate blood circulation, promoting a radiant, youthful complexion. Panax ginseng also has antioxidant and anti-inflammatory benefits, helping to reduce the appearance of fine lines, wrinkles, and skin irritation. It boosts collagen production, improving skin elasticity and firmness. Ideal for dull or tired-looking skin, Panax ginseng helps restore vitality and gives the skin a healthy, refreshed glow. Whether in serums or creams, this herbal extract is a valuable addition to natural skincare routines for rejuvenated, glowing skin.

Rapeseed Oil

Rapeseed oil, also known as canola oil, is a nutrient-rich oil that offers numerous benefits for the skin. Packed with essential fatty acids, including omega-3 and omega-6, rapeseed oil helps to nourish and hydrate the skin, promoting a soft and smooth texture. Its high content of vitamin E acts as an antioxidant, protecting the skin from free radical damage and supporting healthy skin regeneration. Rapeseed oil is lightweight and easily absorbed, making it ideal for all skin types, including sensitive skin. It also helps to improve skin elasticity and reduce the appearance of fine lines, leaving the skin looking youthful and radiant.

Rosehip Seed Oil

Rosehip seed oil is a highly nourishing oil known for its exceptional skin-rejuvenating properties. Rich in essential fatty acids, antioxidants, and vitamin C, it helps to hydrate and repair the skin while promoting a more even skin tone. Rosehip seed oil is especially effective in reducing the appearance of scars, stretch marks, and fine lines due to its ability to stimulate collagen production and support skin regeneration. Its anti-inflammatory properties make it perfect for soothing sensitive or irritated skin, leaving it feeling soft, smooth, and visibly healthier. A must-have for anti-aging and skin healing, rosehip seed oil is a natural powerhouse for radiant, youthful skin.

Shea Butter

Shea butter is a rich, natural emollient packed with vitamins A, E, and F, making it an excellent moisturizer for the skin. Its high content of fatty acids helps to deeply hydrate and nourish dry, rough skin while improving skin elasticity. Shea butter also has anti-inflammatory properties, making it perfect for soothing irritated or sensitive skin, reducing redness, and calming conditions like eczema or dermatitis. Known for its ability to promote skin regeneration, it helps to reduce the appearance of scars, stretch marks, and fine lines. Whether used for moisturizing, healing, or protecting, shea butter is a must-have ingredient in natural skincare for soft, smooth, and healthy skin.

Sunflower Seed Oil

Sunflower seed oil is a lightweight, nourishing oil that offers a wealth of benefits for the skin. Rich in essential fatty acids, including linoleic acid, and vitamins A, D, and E, sunflower seed oil helps to hydrate, protect, and repair the skin. Its antioxidant properties help to fight free radical damage, reducing the appearance of fine lines and promoting a youthful complexion. Sunflower seed oil is also known for its soothing and anti-inflammatory effects, making it ideal for calming sensitive or irritated skin. Non-comedogenic and easily absorbed, it’s perfect for all skin types, leaving the skin feeling soft, smooth, and healthy.

Witch Hazel

Witch hazel is a natural astringent known for its skin-soothing and clarifying properties. Rich in tannins, it helps to tighten and tone the skin, reducing the appearance of pores and promoting a smoother, more refined complexion. Witch hazel is also highly effective in calming irritation, reducing inflammation, and alleviating redness, making it ideal for sensitive or acne-prone skin. Its gentle antimicrobial properties help fight bacteria, making it an excellent ingredient for controlling breakouts. Whether used in toners, cleansers, or spot treatments, witch hazel offers a refreshing, natural way to balance and protect the skin.

Willow Bark

Willow bark is a natural ingredient known for its gentle exfoliating and soothing properties, making it a popular choice in skincare. Rich in salicin, a compound similar to salicylic acid, willow bark helps to gently exfoliate the skin, unclog pores, and prevent acne breakouts. Its anti-inflammatory and antimicrobial benefits help to reduce redness, irritation, and inflammation, making it ideal for sensitive or blemish-prone skin. Willow bark also promotes smoother, clearer skin by stimulating cell turnover and improving skin texture. Whether in cleansers, toners, or masks, willow bark is a gentle yet effective addition to your skincare routine for a refreshed, balanced complexion.

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Ingredient Index